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PIVERS: Product Integrity and Verification System
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About

For consumers

For businesses

Resources

Partners

Product integrity, made clear

Know your product.
Make a more informed choice.

PIVERS connects consumers and businesses with product information, evidence-based checks, recalls and AI-assisted guidance, for greater confidence in every interaction.

Scan a QR code insteadPIVERS for business
Evidence-led verificationAI at the coreNo account needed
A shopper looking at a packaged product while using her phone in a supermarket

Example product check

Product record matched

Understand the record. See the evidence.

A clearer way to check

From a product code to a clearer picture.

A useful check should tell you what was found, what it means and what to do next. PIVERS brings those answers together.

  1. 01

    Scan or enter a code

    Start with the Product Integrity Code on a participating product. Manual entry is always an option, and no account is needed.

  2. 02

    Understand the result

    See the product record, its scope and the approved description and image. Recalls and warnings always come first.

  3. 03

    Take the next step

    Follow a notice, compare the item, subscribe to alerts, or report a concern and follow it up privately.

A code match identifies a record. It does not, by itself, authenticate the physical item.

Understand verification

One connected platform

Confidence at every point of the journey.

Discover PIVERS

For consumers

Make sense of product information, see important notices and know how to raise a concern.
Check with confidence

For businesses

Give your products an accountable identity. Organise evidence, issue codes and respond to the people who choose you.
Strengthen your product identity

For partners

Connect expertise, education and responsible follow-up to strengthen product integrity together.
Explore collaboration

Our solutions

Everything a product needs to earn informed trust.

Helping brands protect their products, keep supply chains visible and keep consumers safe, from one platform.

Anti-counterfeit codes

Product Integrity Codes

Give every product, batch or unit its own non-guessable PIVERS code that anyone can check in seconds.

See more

Supply-chain visibility

Track and Trace

Record commissioning, dispatch, receipt and withdrawal from factory to authorised distributor and retailer.

See more

Notices that reach every check

Recalls and Consumer Safety

Publish approved recalls and safety notices once and show them on every matching code check and alert.

See more

Reports from the market

Concern Reporting

Shoppers, traders and field staff report suspected fakes, harm or odd codes, and case officers follow up.

See more

Analytics for brand owners

Brand Insights

See check volumes, unusual code activity and concerns by area for your own products.

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Engage verified buyers

Loyalty and Warranty

Reward shoppers who check codes and let them register product warranties against a PIVERS record.

See more

Introducing PIVERS AI

Product information. Human understanding.

Better answers begin with better evidence. PIVERS AI is being built to explain product information, guide everyday checks and help businesses and reviewers work more effectively.
  • Clear explanations in everyday language
  • Assistance grounded in available records
  • Human oversight for important decisions
  • Checks keep working if AI is unavailable
Explore PIVERS AI

Ask PIVERS

Your product integrity assistant

EXAMPLE

What does “record matched” mean?

The code matches a published PIVERS product record. Compare the product name, pack size and batch with your item. A matching record alone does not prove the physical item is genuine, because codes can be copied.

Source: Understanding your product check

Illustrative responses. Live AI assistance is in development and will never replace the result rules.

Our products

Connected tools for every part of product integrity.

Brand protection, traceability and consumer safety tools that partners can also connect to their own systems.
  • Free for shoppers, traders, pharmacists and field staff. No account needed.
  • Scan or type a code and see the approved product description, image, batch and any recall.
  • Report a concern anonymously and follow it up with a private code.
Open the app
Quality assurance colleagues reviewing product information on a tablet at a manufacturing facility

Integrity begins with accountable information.

Built for legitimate business

You build the product. Make its story clear.

Counterfeiting harms more than individual purchases. It undermines reputations, livelihoods and the value businesses work hard to create.

PIVERS gives manufacturers and brand owners a structured way to maintain product identity and support responsible market engagement.

  • Organise product, batch and supporting evidence
  • Issue Product Integrity Codes with clear controls
  • Trace dispatch and receipt with authorised partners
  • Receive concerns and coordinate informed responses
Discover the business workspace Request a demo

How it works

From factory to consumer, every step on the record.

Each step is recorded in PIVERS with a history that cannot be quietly changed.
  1. 1

    Register

    The brand owner registers its organisation and products. PIVERS reviews the evidence before anything is published.

  2. 2

    Issue codes

    Codes are issued for a product, batch or each unit, printed on labels and activated once applied.

  3. 3

    Move

    Dispatch and receipt are recorded as goods move to authorised distributors and retailers.

  4. 4

    Check

    Consumers scan or type the code, compare the item with the record, and report anything that looks wrong.

Ways to check a product

Check in seconds, on the channel you have.

Consumers, traders, pharmacists, inspectors and field staff all see the same result, from the same rules.

Scan with your phone camera

Point any smartphone camera at the PIVERS QR code. The check opens in your browser.

Available now

Check on the web

Type the code printed under the QR code on the Check a product page.

Available now

Install the web app

Add PIVERS to your home screen for one-tap checks, alerts and your recent checks. Native Android and iOS apps are planned.

Available now

WhatsApp and SMS

Send the code or a photo of the QR code and get the result back as a message.

Pilot preview: try it

Product confidence, with you

Your next check. Within reach.

Use PIVERS in any phone browser today, or add it to your home screen. Native apps for Android and iOS are planned, bringing product checks, clear explanations and important notices into one accessible experience.
Planned forAndroidPlanned foriPhoneAvailable nowWeb app
Meet the PIVERS App

PIVERS App

PREVIEW

What would you like to do?

Check a productStart with a Product Integrity Code
Ask PIVERS
Product notices
Raise a concern

Clear information. Simple next steps.

Industries

Built for the products where integrity matters most.

Product categories where fakes and substandard goods cause the most harm.
Medicines and Health ProductsTablets, syrups, rehydration salts and supplements where a fake can cause real harm.Food and BeveragesInfant formula, cooking oil, tomato paste, milk and bottled water.Cosmetics and Personal CareLotions, soaps, toothpaste and hair products that are often copied.Household ProductsInsecticides, bleach, detergents and disinfectants.Electrical AccessoriesSockets, bulbs, chargers, cables and breakers where substandard parts start fires.Agricultural InputsSeeds, fertiliser and crop protection products for farmers.

Know more. Choose better.

A little knowledge. A more informed decision.

Explore the knowledge centre
PIVERS / Field notes

Product checks · 4 min read

What a product code can — and cannot — tell you

Understand the difference between finding a record and authenticating the item in your hand.

Read the guide
PIVERS / Field notes

Consumer guidance · 3 min read

Read the notice, not just the product name

Why the affected batch, issuing source and next steps matter when a product notice appears.

Read the guide
PIVERS / Field notes

Business guidance · 5 min read

A stronger product identity starts with better records

The information businesses can prepare for a clear, reviewable product record.

Read the guide

The PICS initiative

Awareness becomes valuable when people can act.

Discover PICS, the Product Integrity and Consumer Safety Initiative: education, participation and practical confidence, connected to PIVERS.

Discover PICS

Better information. Stronger trust.

Start with a product check.

Check a product code, read any notices that apply, and know the next step if something looks wrong.

Talk to the teamCheck a product