About PIVERS
Product integrity is a shared responsibility.
Clarity where it matters
Product information is spread across packaging, business records, official sources and individual experiences. Consumers need understandable answers. Legitimate businesses need accountable ways to present their products and respond to concerns.
PIVERS brings those needs into one product integrity and verification platform: Product Integrity Codes anyone can check, supply-chain records, recalls that reach every matching check, and a protected route for reporting concerns.
One purpose. Clear responsibilities.
PIACAN
The Product Integrity and Anti-Counterfeit Awareness Network provides institutional oversight, partnerships and public-interest accountability.
PIVERS
The digital platform: the consumer experience, the business and staff workspaces, and the verification service. PIVERS is not a regulator.
PICS
The Product Integrity and Consumer Safety Initiative connects awareness and education to practical action, with programme administration in PIVERS.
Built with an international purpose
Product integrity concerns cross borders, supply chains and sectors. PIVERS is designed for participation across markets, while respecting the evidence, responsibilities and requirements relevant to each one.
An international purpose does not imply universal coverage. Each service and product record states its actual scope.
Trust must have a basis
Our approach centres on identifiable evidence, clear explanations and accountable decisions. A result should say what was checked and what remains unknown.
- Support informed consumers and legitimate businesses.
- Keep verification independent of commercial participation.
- Use AI to reduce effort while preserving human accountability.
- Protect private evidence and respect permission boundaries.
- Make corrections and follow-up part of the system.
Confidence starts with clarity
Make a more informed choice.
Check a product code, read any notices that apply, and know the next step if something looks wrong.